When tasked with re-designing Olive Garden's in-store pasta packaging, I knew I had to check all the right boxes.
Above shown are the final designs of the 4 different types of pasta I was asked to design.
Regarding the colors for my packaging, I opted for earthy tones that would clearly convey a warm and welcoming aesthetic to the customer while maintaining Olive Garden's professional branding that must be held up.
I was very intentional with the typeface choices for my Olive Garden packaging. Wanting to continue the loose yet professional branding I communicated in the color palette, I chose Bely Display to act as the rebrand's main typeface.